A high court ruling has found Tesco guilty of copying Lidl’s logo to promote its clubcard loyalty scheme.
The judge found that Tesco had infringed Lidl’s trademark and had been misleading shoppers into thinking clubcard prices were the same or lower than at Lidl.
Lidl said it was particularly concerned as Tesco price matches against Aldi under its “Aldi Price Match” campaign. The clubcard logo often appeared alongside the Aldi Price Match logo and Lidl said it was likely customers would be mistaken into believing Tesco was price matching against Lidl as well as Aldi.
Lidl brought the court action against Tesco in December 2020, asking the court to order Tesco to stop using the logo.
Retail Systems has reached out to Tesco for comment.
Lidl claimed it is consistently cheaper than Tesco and cited research by Which?, which found the average price gap is over £9 when comparing similar baskets of goods.
Commenting on the news, a Lidl GB spokesperson said: “Over the last three years, Tesco has been using its Clubcard logo to deceive many customers into believing that Tesco was price matching against Lidl or was able to offer the same great value as us.”
They added: “This infringement allowed Tesco to take unfair advantage of our longstanding reputation for great value, misleading their customers at a time when they should have been supporting them.”
Latest News
-
UK reviews low-value import scheme after retailers raise dumping concerns
-
Gopuff launches new ad insights tool
-
Screwfix speeds up delivery service to 20 minutes
-
Etsy revamps platform with new digital tools
-
Estée Lauder appoints new CTO to drive digital transformation
-
eBay partners with Klarna to expand BNPL to US shoppers
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories